Challenge.

Having decided on their new positioning (“Best mixed with…”) Midori asked us to deliver their brand with impact across a new website and social channels.

Approach.

Research told us 90% of Midori’s web traffic came from new visitors. To make every one of these first impressions count, we built a digital presence around great content – creating an intoxicating mix of recipes, how-to’s and events.

We also noticed Midori’s customers loved their mobiles. So our responsive web design ensured they got a consistent flow of spectacular content, whether they were using their phones, tablets or computers.

Results.

Average dwell time increased nearly 275% from 1:00 minute to 2:43. Bounce rate more than halved from 44% to 21%. Midori’s Facebook page was also ranked in Australia’s 100 most visited.