Challenge.
REBORN were asked to create a brand for a leading independent audiology clinic. Our direction needed to attract a slightly younger audience whilst not alienating their existing customers. To produce a brand that had personality and formed an identity they could be proud of.
Approach.
Our strategy defined that Sevenoaks Hearing needed a fresh identity that was rooted within it’s community. The industry of audiology has great heritage and visual reference. Associating the new brand with this legacy helped communicate the feeling of ‘established’. The serif typography, Edwardian furniture and gold foiling were some of the visual nods towards this. The brand was brought to life through a fully responsive website, branded collateral and the clinics interior design and exterior signage. Ongoing services include SEM, social media and paid media services.
