REBORN UK

Sussex Ice Cream – Brand.

Sussex Ice Cream

Summary.

We recognised that Sussex Ice Cream had something to offer that was different from its competitors. Ice cream handcrafted by chefs with nothing but local ingredients. Knowing this would create a stir; We took the brand to another level, opening up a range of new opportunities that Sussex Ice Cream never thought possible!

From the minute we met, I knew that I had chosen the right agency to re-brand my company. I was absolutely blown away. From the initial meeting they understood what was needed to take my business to the next level. Their attention to detail is impeccable, without doubt the best I have seen in this field.

Dan Clarke, Creative Chef

Project type.

Re-brand

Sector.

Food & Drink

Our services.

Strategy / Brand / Creative direction / Copy / Packaging / Brand activation

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Challenge.

To up their game, we needed to get under the skin of the business. We set out to find what was unique about the company and its products. Then laid the foundations to build them a brand that would stand out from the crowd.

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Approach.

Unlike their competitors, this ice cream is handcrafted by chefs and these culinary creatives are passionate about the local ingredients they use. The moment we realised this, the project began to design itself. To help communicate this, we used an authentic art direction that invited the audience into the kitchen to witness the preparation. We photographed each ingredient in geometric arrangements to demonstrate the chefs meticulous mind set. REBORN brought the new brand to life through a range of product packaging and a whole host of point of sale materials.

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