Challenge.
Historically, Fox Sports’ data had only been popular with hardcore fanatics. The kind of supporter who could overlook its basic presentation for the insights that lay inside. But they wanted to open up their data to a much wider audience, making it a bigger part of the overall fan experience.
Approach.
To unlock insights from data you need to break it down into chunks. So to help fans digest Fox Sport’s data, we broke it down into a library of simple-to-use widgets. Sourcing real-time data, each widget brought this information to life through beautifully animated icons, text and graphs. So whether people were viewing the data online or in a regular TV broadcast, they could instantly get a ‘read’ on the game.
