Challenge.

In the world of fashion, people are surrounded by artistry and originality. They have come to expect the unexpected. So making sure Peroni stood out in this discerning environment required us to do something truly innovative – the digital equivalent of haute couture.

Approach.

How do you teleport somebody to the Italian Riviera? This was the question we asked our digital innovation team. After experimenting with 3D cameras, real-time background subtraction and Pepper’s ghost technique, we arrived at the answer.

Using a hacked video wall and a polarized mirror, we turned a white booth into a different world. Lifelike audio completed the sensory immersion, enveloping visitors in Italian chic. The experience announced Peroni’s event sponsorship in style, cementing the brand’s position as synonymous with Italian cool.