Challenge.
To up their game, we needed to get under the skin of the business. We set out to find what was unique about the company and its products. Then laid the foundations to build them a brand that would stand out from the crowd.
Approach.
Unlike their competitors, this ice cream is handcrafted by chefs and these culinary creatives are passionate about the local ingredients they use. The moment we realised this, the project began to design itself. To help communicate this, we used an authentic art direction that invited the audience into the kitchen to witness the preparation. We photographed each ingredient in geometric arrangements to demonstrate the chefs meticulous mind set. REBORN brought the new brand to life through a range of product packaging and a whole host of point of sale materials.
